when we come back, we'll answer your business questions about key words for search engine optimization and finding developers for a start-up. and today's elevator pitcher saw the light for those of us who have trouble reading menus in those romantic but dimly lit bistros. shazi: seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with farmers that grow our sweet potatoes and merchants that sell our product. vo: get the card built for business spending. call 1-800-now-open to find out how the gold card can serve your business. >>> who you ever tried to read a restaurant menu by the light of that small candle on your table? it can be tough. but today's elevator pitcher came up with a solution to save your eyesight and your appetite. hi, good morning. >> good morning. gillian dinnerstein. >> good morning. bar